Decision 1
Define the retail presentation
Record the case model, shape and any accessories, then mark label, hanging or display requirements. Decide whether customers should see the case through an opening or receive a closed carton; ask the supplier to confirm the feasible structure.
Decision 2
Define the dispatch layer
Compare how the retail pack fits into an order with other items. Review the outer and positioning with a sample rather than expecting a slim display carton to handle every delivery requirement.
Further reference views


Turn the method into a sample brief
Bring the result of “define the retail presentation” and “define the dispatch layer” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.
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