Brief item 1

Define the product envelope

Provide the complete product, including caps, labels, attachments and accessories. Record its outer dimensions, weight, orientation and surfaces that should not rub against packaging.

Brief item 2

Define what is being developed

Choose the required scope: retail carton, insert, shipping outer or the complete assembly. State how the product is sold and delivered so the supplier can propose a structure for that role rather than guess from a product name.

Further reference views

Custom product packaging boxes — packaging illustration 2
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.
Custom product packaging boxes — packaging illustration 3
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.

Turn the method into a sample brief

Bring the result of “define the product envelope” and “define what is being developed” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.

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