Step 01

Test the concept's purpose

Ask what the extra fold, reveal or removable panel helps the user do. Open two loaded prototypes in the intended order and compare visibility, access and the space needed on a table.

Step 02

Count the extra operations

List the pieces that must be attached, aligned or removed. Check whether the concept complicates packing or hides important information. Keep only features that serve the intended presentation or handling task.

Further reference views

Creative packaging boxes — packaging illustration 2
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.
Creative packaging boxes — packaging illustration 3
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.

Turn the method into a sample brief

Bring the result of “test the concept's purpose” and “count the extra operations” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.

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