Decision 1

Make the SKU matrix

List product dimensions, quantities, labels and opening direction beside the shared brand elements. This reveals which aspects can look consistent and which require different carton or insert dimensions.

Decision 2

Compare shared and individual work

Separate common print treatments from SKU-specific drawings, inserts and text. Review the range together on actual samples so a consistent appearance does not conceal poor fit for one product.

Further reference views

Cosmetic boxes — packaging illustration 2
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.
Cosmetic boxes — packaging illustration 3
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.

Turn the method into a sample brief

Bring the result of “make the sku matrix” and “compare shared and individual work” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.

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