Brief item 1

Standardise the scope

State the business use, user, sales channel and delivery form for each packaging component. A promotional gift, retail carton and shipping outer should not share an unexplained line item simply called 'box'.

Brief item 2

Control the comparison version

Issue the same dimensions, artwork revision, quantities and acceptance criteria to each supplier. Record exclusions and optional work separately, then compare quotations against that common scope.

Further reference views

Business packaging boxes — packaging illustration 2
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.
Business packaging boxes — packaging illustration 3
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.

Turn the method into a sample brief

Bring the result of “standardise the scope” and “control the comparison version” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.

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