Decision 1

Assign decisions to people

Separate product fit, brand design, text approval and purchasing release. Name an owner for each decision and list the evidence they need, such as a loaded sample or a printed proof.

Decision 2

Keep one approval record

Tie the approved drawing, artwork and physical sample together. A change to one should identify which earlier approval must be repeated. Use this record when ordering the New York delivery rather than releasing production from an isolated email image.

Turn the method into a sample brief

Bring the result of “assign decisions to people” and “keep one approval record” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.

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