Brief item 1

Separate fixed and changing parts

List the box structure, insert and product arrangement that can stay constant. Put seasonal artwork, cards and changing contents in a second list, and verify that each assortment fits the shared sample.

Brief item 2

Build the campaign matrix

Give each holiday version its own artwork reference and quantity. Work backwards from the required arrival and packing dates, leaving sample and approval decisions visible instead of assuming that a shared dieline removes them.

Further reference views

Holiday mailer boxes — packaging illustration 2
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.
Holiday mailer boxes — packaging illustration 3
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.

Turn the method into a sample brief

Bring the result of “separate fixed and changing parts” and “build the campaign matrix” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.

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