Decision 1
Choose the packaging layer
A carton that presents a gift and a mailer that carries a parcel have different jobs. Lay out the gift, card and any inner box first; decide which surface the recipient should see when opening the parcel.
Decision 2
Compare complete assemblies
Compare an integrated gift mailer with a presentation box inside a separate shipping carton. Ask for both assemblies loaded with the same contents, and compare opening, removal and the number of packing operations.
Further reference views


Turn the method into a sample brief
Bring the result of “choose the packaging layer” and “compare complete assemblies” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.
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