Brief item 1

Ask beyond the colour

Separate the brown surface appearance from the board construction. Request the proposed paper and corrugated specification, along with a physical board sample, so material alternatives can be compared meaningfully.

Brief item 2

Keep the load constant

Issue the same contents, weight, box dimensions and transport requirements for every quotation. A colour photograph or a thicker-looking edge cannot establish which proposal meets the agreed performance checks.

Further reference views

Brown corrugated boxes — packaging illustration 2
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.
Brown corrugated boxes — packaging illustration 3
Topic illustration from the archived packaging guide. Confirm dimensions, material and fit for your own project.

Turn the method into a sample brief

Bring the result of “ask beyond the colour” and “keep the load constant” to the packaging discussion. Share the real contents, relevant drawings and the decision still to resolve.

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